The EU is a world leader in the organic market and in May of 2020, they released their Farms to Fork Strategy, an ambitious plan that serves as part of Europe’s Green New Deal, a plan to make Europe the first carbon-neutral continent by 2050, including in their agricultural sector. Farms to Fork aims to reward those farmers, fishers and other operators in the food chain who have already undergone the transition to sustainable practices, enable the transition for the others, and create additional opportunities for their businesses.